Beverage Sampling Software

August 13, 2018 | POS Tracking Software

Is America’s Long Love Affair with Beer Really On-the-Rocks?

Big beer sales are down and the remedy, thus far, is to raise prices. Breweries are starting to track their distributors POS “investments” as part of an initiative to increase sales. OnTrak’s POS Tracking Software can help collect the data they need.

June 9, 2018 | POS Tracking Software

Increasing Wine Sales - Why the Point-of-Sale Marketing Mix Matters

Wine suppliers, distributors and retailers really have their work cut out for them these days with the availability of the thousands of products competing for consumer’s attention. How do you make sure your brand is “seen”? Have OnTrak help you manage your POS marketing mix.

April 11, 2018 | Beverage Sampling Software

POS Marketing - Harness the Full Power of Beverage Samples

Beverage samples are great, but why not use them to actually gain consumer feedback? It’s the logical next step instead of simply waiting to see if samples eventually translate into more sales. OnTrak has such a solution for tracking samples.

February 14, 2018 | Beverage Sampling Software

Wine Samples - How to Turn Wine Shoppers into Wine Buyers

Beverage samples are a great way to generate consumer interest and increase sales of the wine you distribute. You wouldn’t offer samples if they didn’t work. The cost effectiveness of samples can be a problem if you don’t track information that delivers measurable results needed from retailers in the field.

August 12, 2010 | Beverage Sampling Software

Beverage Samples - Selling and Marketing Your Supplier's Wines

Today, using Google and Bing, I entered the search argument, “How many wine choices are available in the US?” Google gave me about 15,800,000 entries (not wine choices). Bing said “16,500,000.”

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