Custom POS Software

November 1, 2023 | POS Performance

Do Point-of-Purchase and Point-of-Sale Displays - POP & POS -Really Work?

We know from our customer’s feedback that tracked and managed POS marketing increases sales, lowers POS costs and improves the productivity of both your sales and the POS marketing organizations. Research from industry associations confirms it.

October 2, 2023 | Custom POS Software

Increasing Beverage Alcohol’s Brand Awareness with Point-of-Sale Marketing

The tracking, measuring and managing of POS marketing promotions would be close to impossible without one of OnTrak’s Digital POS Tracking Tools. Here's both a historical and customer perspective.

April 20, 2023 | Blog

The importance of Managing POS Marketing for Carbonated Beverage Bottlers

Much like our long-standing distributor customers in the beer, wine & spirits world, carbonated beverage bottlers are releasing they need to manage their point-of-sale (POS) marketing programs for several reasons.

July 6, 2022 | Blog

Why Measuring Your POS Marketing Programs Sells More Beer!

Peter Drucker is often quoted as saying "you can't manage what you can't measure." Drucker means that you can't know whether or not you are successful unless success is defined and tracked. So you can't improve POS Marketing if you don't measure it. See how OnTrak helps!

May 24, 2022 | Blog

The Competitive Advantage of Using a Best-of-Breed POS Tracking Software

This Blog takes a look what you need to consider when choosing between a best-of-breed POS Tracking system and an all-in-one back-office systems that has added a POS ordering module.

February 18, 2022 | Blog

The Vital Role of POS in Your Sales Strategy

POS marketing, according to numerous studies, is perhaps the only advertising that customers seek when they’re shopping. POS is responsible, overwhelmingly so, in turning a shopper into a buyer.

October 14, 2021 | Blog

Beer, Wine & Spirits Distributors: Getting Started Using QR Codes in Your Printed POS – And Why You Should Consider it

Over the last few years, QR Codes seem to be popping up everywhere. You can now find them enhancing your favorite product packaging or optimizing the effectiveness of business cards and resumes. And yes, they can play a role in your printed POS materials as well.

September 13, 2019 | Custom POS Software

The Challenges of Marketing Craft

Craft Beer has been under-served by POS. Now is the time to start serving up POS marketing as a fortification against a maturing and increasingly competitive market for craft beer.

March 3, 2019 | Custom POS Software

“Beer Wars” and POS: Why you need — more than ever — a POS Tracking Tool

Recent studies indicate spending on point-of-sale (POS) initiatives (e.g., signs and displays) continues to increase for beverages. In fact, a recent incentive from MillerCoors to its wholesale distributors (WDs) in fact, addresses POS spending directly.

December 19, 2018 | Custom POS Software

Beverage-alcohol Distributors’ Challenge for 2019: Develop a “POS Plan” to Reduce POS Waste and Improve ROI

Before placing your POS orders for your customers, it’s important to have a “POS Plan” which for beverage-alcohol (BA) distributors is, essentially, the marketing strategy. Custom POS materials created by BA distributors generally offer a higher ROI than generic signage and will make your brands stand out as shoppers enter the aisle. And, eye-catching POS often translates to a shopper becoming a buyer.

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