Marketing At-Retail

April 22, 2014 | Blog

You Deserve More From Your Point-of-Sale Marketing Investment

When we ask beverage alcohol distributors for an opinion regarding their at-retail or point-of-sale (POS) marketing activities in the context of their overall business operations, it is not uncommon for us to hear that POS marketing is considered necessary, yet the processes of ordering and producing it are widely disliked.

April 15, 2014 | Blog

POS Marketing - The Right Place at the Right Time

Have you bought a new “smart” TV, or Blu Ray player recently? Did you give or get an iPad, Kindle Fire HD, or other similar device for Christmas? Is your mobile phone classified as a “smart phone”? How much TV (broadcast or cable) do you watch live vs. DVR’d?

April 8, 2014 | Blog

Correlating an Increase In Sales to Point of Sale Promotions

Simply put, it is possible to correlate the sales increase associated with your POS campaigns and use this data to make informed decisions about the ROI or effectivness of certain kinds of POS materials.

March 17, 2014 | Blog

Expert Predictions for the 2014 Beverage Alcohol Market

Given the global nature of some of the forecasts, I would lend a healthy amount of credence to the predictions — and how they will impact the US — especially with respect to the boost provided by an ever improving US economy.

March 11, 2014 | Blog

How CPG Companies Fine-Tune Local POS Promotions 2014

Remember the days when network television was the most effective way to get a marketing message to consumers - When companies such as Anheuser-Busch and Miller Coors had the size and scale to get the best deals for prime-time airtime on one, two or all three networks.

March 11, 2014 | Blog

Track and Measure Your POS Marketing Investment - 2014

Most of OnTrak’s customers and prospects feel they are spending too much on Point-of-Sale (POS) Marketing. Some feel they are spending too little. And occasionally we find one who feels their spending is just about right.

March 11, 2014 | Blog

Point-of-Sale Marketing - Blow Up Your TV and Go to the Store 2014

If you have been involved in the alcohol beverage industry for the last five years, either as a supplier or a wholesale distributor, you know there have been many changes in the industry that significantly impact your business.

February 12, 2014 | Blog

Measuring the ROI of at-Retail Marketing - Does Anyone Care?

Countless studies show that at-retail marketing and point-of-purchase promotion materials are critical to stimulating and increasing sales, especially in the alcohol beverage industry.

January 28, 2014 | Blog

How To Win the Beverage Sales War With POS Marketing Data

OnTrak’s customers are typically those organizations in beverage companies that are responsible for the ordering, creation and placement of brand specific point-of-sale marketing materials.

December 19, 2013 | Blog

Why POS Marketing is More Important Now Than Ever Before

When it comes to at least one store’s brand name, ‘Kirkland’, most consumers not only believe the brand represents equivalent — or higher — quality, they also believe Kirkland brands to be of substantially higher value.

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Wine & Spirits Wholesales of AmericaNational Beer Wholesalers AssociationPath to Purchase Institute

Hundreds of Beverage-Alcohol Wholesalers Use OnTrak

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