Blog
The Importance of POS Marketing in an Omni-Channel Retail Universe
Read PostApril 5, 2021
Blog
Looking ahead to – and preparing for – a bright 2021
Read PostFebruary 3, 2021
Blog
September 13, 2019 | Point-of-Sale Marketing
The Challenges of Marketing Craft
Craft Beer has been under-served by POS. Now is the time to start serving up POS marketing as a fortification against a maturing and increasingly competitive market for craft beer.
July 12, 2019 | Point-of-Sale Marketing
The Growing Importance of POS to the Beverage-Alcohol Distribution Business
As a wholesale distributor (WD) of the hundreds of thousands of BA products available to the American shopper, what is your most effective tool to gain and retain market share? The answer heard most often is POS (Point of Sale) advertising.
June 10, 2019 | Beverage Menus Software
Why We’re Proud of MenuTrak — And Why Distributors Need to Track and Report Their Retail Marketing Spending
In the past twelve months, four top US beer, wine, and spirits distributors - OnTrak customers - spent, in aggregate, over $5,224,000 on menus and POS programs, and were able to recover over $4,694,000 (90%) from their suppliers because they were “in compliance” with the data/reporting requirements of their various suppliers (breweries, distilleries, and wineries.)
April 18, 2019 | Line Cleaning Software
Cleaning Draught Beer Lines is Easy (Keeping Track of it Doesn’t Have to be Hard)
Small and independent craft brewers devote considerable time, effort and resources to make the best possible beer for consumers. At every turn, craft brewers use the best possible ingredients and state-of-the-art brewing technology to produce beers of superior quality and taste. All of the brewer’s attention to detail and hard work can easily be ruined if the lines the beer flows through as a customer’s glass is filled have been ignored or if the quality and frequency of line cleaning are substandard.
March 3, 2019 | Custom POS Software
“Beer Wars” and POS: Why you need — more than ever — a POS Tracking Tool
Recent studies indicate spending on point-of-sale (POS) initiatives (e.g., signs and displays) continues to increase for beverages. In fact, a recent incentive from MillerCoors to its wholesale distributors (WDs) in fact, addresses POS spending directly.
January 15, 2019 | Permanent POS Software
Managing Permanent Retail Marketing Materials Increases Sales (and lowers expenses)
This blog post is announcing the release of our newest version of our permanent POS tracking software PermaTrak, it will also address what our customers and prospects tell us is a growing problem in search of a solution: Rising POS/POP expenses and, effectively, wasted opportunity.
December 19, 2018 | Custom POS Software
Beverage-alcohol Distributors’ Challenge for 2019: Develop a “POS Plan” to Reduce POS Waste and Improve ROI
Before placing your POS orders for your customers, it’s important to have a “POS Plan” which for beverage-alcohol (BA) distributors is, essentially, the marketing strategy. Custom POS materials created by BA distributors generally offer a higher ROI than generic signage and will make your brands stand out as shoppers enter the aisle. And, eye-catching POS often translates to a shopper becoming a buyer.
December 4, 2018 | Line Cleaning Software
Tracking and Managing Your Draught Line Cleaning with LineTrak Means Increased Beer Sales
With more that 10 years of experience in developing software solutions for the Beverage Alcohol Distribution industry this blog discuss why and how we developed a smartphone app for the tracking of line cleaning and tap handle surveying activities.
November 13, 2018 | POS Performance
Measuring Point-of-Sale Marketing Performance
OnTrak’s latest software updates now include the analytics platform from Tableau. This now allows our customers to examine the OnTrak POS tracking data-bases to determine the relationship between POS placements and sales results.
October 31, 2018 | POS Performance
How To Determine the ROI You Can Expect When Using OnTrak’s Custom POS and Beverage Menu Tracking Tools
OnTrak has developed an ROI Calculator to help beer, wine and spirits distributors determine the ROI on their investment in OnTrak Software POS Tracking Software. In more than 10 years of being in business we’ve never seen less that a two to one ROI. Please check us out!
