October 12, 2010 | POS Tracking Software

What is Marketing at-Retail and Why Manage, Control and Measure It?

From our perspective as a software provider to the Beverage Distribution Industry, we identify Marketing at-Retail, Point-of-Sale (POS) Marketing, and Point-of-Purchase (POP) Promotions as virtually interchangeable terms.

September 28, 2010 | POS Tracking Software

The InterBev 2010 Beverage Innovation Awards - OnTrak Software

Unfortunately – for us – Trustwater won the Innovation category and Coca-Cola Enterprises won in the category Environmental Sustainability. Nevertheless, I was proud that OnTrak was nominated and thought, “There’s always next time.”

September 20, 2010 | POS Tracking Software

Lowering Costs with a Managed Marketing at-Retail Solution - Part 2

One of the biggest advantages you will gain by using an automated, Marketing at-Retail management system is the reduction of errors that are so common when developing and printing such items as point-of-sale signage and menus.

September 14, 2010 | POS Tracking Software

Lowering Costs with a Managed Marketing at-Retail Solution - Part 1

Remember 2005, 2006 or even 2007? Those were the good ol’ days (the money tree days) – profitability was often great, and consolidation actually had worked, so far, in your favor.

August 30, 2010 | POS Tracking Software

The Delivery Tier vs. The Marketing at-Retail Tier

If you are an alcohol-beverage distributor, you may, as a result of reading this post, ask yourself: “What are we doing to manage, control and measure our marketing at-retail initiatives?” Especially since it is now widely accepted that 70% of buying decisions are made at the point of sale.

August 12, 2010 | Beverage Sampling Software

Beverage Samples - Selling and Marketing Your Supplier's Wines

Today, using Google and Bing, I entered the search argument, “How many wine choices are available in the US?” Google gave me about 15,800,000 entries (not wine choices). Bing said “16,500,000.”

August 5, 2010 | POS Tracking Software

Measuring the ROI of Your Marketing At-Retail Initiatives

In this post, we will give details on what needs to be done to evaluate the return on investment (ROI) of your Marketing At-Retail efforts.

August 2, 2010 | Point-of-Sale Marketing Management

Marketing At-Retail - Books Worth Reading

Marketing At-Retail – whether you call it Point-of-Sale, Point-of-Purchase, Product Samples or Product Menus – is undergoing dramatic change driven by market segmentation, media fragmentation and even the places and methods by which brand identities are born and built.

July 29, 2010 | POS Tracking Software

Marketing At-Retail - Return-on-Investment

In this post, we look at the tremendous strides that have been made to measure the impact of Point-of-Sale (POS) marketing and calculate its Return on Investment (ROI).

July 26, 2010 | POS Tracking Software

Paper POS: The Beverage Distributor’s Sales Workhorse

In this post, we continue to develop the case for the Point-of-Sale (POS) Marketing at-Retail investment – In whatever form POS can take: Digital, paper, or floor displays.

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