Point-of-Sale Marketing Management

October 20, 2020 | Blog

What to Look for When Choosing a POS Management Tool for your Beverage-Alcohol Distributorship

For many BA distributors over the past couple of years, automating POS ordering, they discovered, wasn’t enough. The time savings and even the inventory accounting were helpful but POS, they reasoned, should also be about increasing sales (revenue) and profit (income).

August 18, 2020 | Blog

Can We Please Get Back to Work? Yes, Yes We Can!

Americans are getting back to work, earning, and, you guessed it, we want to spend. Now’s the time to start (or restart) or accelerate your point-of-sale (POS) marketing engine.

April 24, 2020 | Blog

Guest Blog: What Is Shopper Marketing? An Alternative Shopper Marketing Definition

Shopper marketing is the process of understanding shoppers and using that understanding to develop a marketing mix which influences shopper behavior in such a way as to positively impact consumption of the brand and or category

July 12, 2019 | Point-of-Sale Marketing

The Growing Importance of POS to the Beverage-Alcohol Distribution Business

As a wholesale distributor (WD) of the hundreds of thousands of BA products available to the American shopper, what is your most effective tool to gain and retain market share? The answer heard most often is POS (Point of Sale) advertising.

March 3, 2019 | Custom POS Software

“Beer Wars” and POS: Why you need — more than ever — a POS Tracking Tool

Recent studies indicate spending on point-of-sale (POS) initiatives (e.g., signs and displays) continues to increase for beverages. In fact, a recent incentive from MillerCoors to its wholesale distributors (WDs) in fact, addresses POS spending directly.

January 15, 2019 | Permanent POS Software

Managing Permanent Retail Marketing Materials Increases Sales (and lowers expenses)

This blog post is announcing the release of our newest version of our permanent POS tracking software PermaTrak, it will also address what our customers and prospects tell us is a growing problem in search of a solution: Rising POS/POP expenses and, effectively, wasted opportunity.

December 19, 2018 | Custom POS Software

Beverage-alcohol Distributors’ Challenge for 2019: Develop a “POS Plan” to Reduce POS Waste and Improve ROI

Before placing your POS orders for your customers, it’s important to have a “POS Plan” which for beverage-alcohol (BA) distributors is, essentially, the marketing strategy. Custom POS materials created by BA distributors generally offer a higher ROI than generic signage and will make your brands stand out as shoppers enter the aisle. And, eye-catching POS often translates to a shopper becoming a buyer.

November 13, 2018 | POS Performance

Measuring Point-of-Sale Marketing Performance

OnTrak’s latest software updates now include the analytics platform from Tableau. This now allows our customers to examine the OnTrak POS tracking data-bases to determine the relationship between POS placements and sales results.

October 31, 2018 | POS Performance

How To Determine the ROI You Can Expect When Using OnTrak’s Custom POS and Beverage Menu Tracking Tools

OnTrak has developed an ROI Calculator to help beer, wine and spirits distributors determine the ROI on their investment in OnTrak Software POS Tracking Software. In more than 10 years of being in business we’ve never seen less that a two to one ROI. Please check us out!

October 16, 2018 | POS Tracking Software

The Competitive Advantage of Using a Best-of-Breed POS Tracking Software

This Blog takes a look what you need to consider when choosing between a best-of-breed POS Tracking system and an all-in-one back-office systems that has added a POS ordering module.

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