Point-of-Sale Marketing

January 20, 2022 | Blog

Wine Samples - How To Turn Wine Shoppers into Wine Buyers

For years US wine suppliers, distributors and retailers have studied and researched what makes American wine shoppers actually buy wine.

October 14, 2021 | Blog

Beer, Wine & Spirits Distributors: Getting Started Using QR Codes in Your Printed POS – And Why You Should Consider it

Over the last few years, QR Codes seem to be popping up everywhere. You can now find them enhancing your favorite product packaging or optimizing the effectiveness of business cards and resumes. And yes, they can play a role in your printed POS materials as well.

August 25, 2021 | Blog

Blog – News You Can Use: Recent survey says Walmart is the top destination for in-store beverage-alcohol buyers

P2P is an organization dedicated to providing the tools, knowledge, and community necessary to integrate and execute against today's shopper marketing demands.

The following are excerpts from a revealing article about beverage alcohol shopper behavior we found on the site:

April 5, 2021 | Blog

POS Marketing Remains Vital in an Omni-Channel Retail Universe

Where does traditional POS marketing stand in today’s world of cell phones, ecommerce, click and pick programs, DTC offerings and the like?

April 10, 2020 | Blog

WSJ: Coronavirus Closed the Bars. America Stocked the Liquor Cabinet.

In today’s blog, we take you “behind the paywall” to share some interesting data about beer, wine and spirits sales.

January 31, 2020 | Blog

11 Alcohol Trends to Watch in the Year Ahead — And the Value of Monitoring Analytics

Beverage-alcohol industry analytics are increasingly being used to identify and forecast market trends for 2020. Distributors, as they formulate their POS marketing initiatives, can greatly benefit from an understanding of an increasingly dynamic market.

December 6, 2019 | Blog

3 Observations About Winning at-Retail in Today’s Changing Market

To make sure your advertising is most effective, it's important for your branding to be as unique as your brand itself. You can no longer rely on the “price sells” approach and focus your POS on telling the shopper yours is the least expensive fill-in-the-blank beer.

October 11, 2019 | POS Performance

Three Strategies for Standing Out in an Increasingly Crowded Retail Environment

If you’re selling beer, wine, and spirits, you know the retail landscape at all but the smallest of retail stores is already crowded and getting more so every day. Here are three approaches beverage-alcohol wholesalers working with retailers can adapt to stand out in a crowded market.

September 13, 2019 | Custom POS Software

The Challenges of Marketing Craft

Craft Beer has been under-served by POS. Now is the time to start serving up POS marketing as a fortification against a maturing and increasingly competitive market for craft beer.

July 12, 2019 | POS Performance

The Growing Importance of POS to the Beverage-Alcohol Distribution Business

As a wholesale distributor (WD) of the hundreds of thousands of BA products available to the American shopper, what is your most effective tool to gain and retain market share? The answer heard most often is POS (Point of Sale) advertising.

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