Point-of-Sale Marketing

January 31, 2020 | Blog

11 Alcohol Trends to Watch in the Year Ahead – And the Value of Monitoring Analytics

Beverage-alcohol industry analytics are increasingly being used to identify and forecast market trends for 2020. Distributors, as they formulate their POS marketing initiatives, can greatly benefit from an understanding of an increasingly dynamic market.

December 6, 2019 | Blog

3 Observations About Winning at-Retail in Today’s Changing Market

To make sure your advertising is most effective, it's important for your branding to be as unique as your brand itself. You can no longer rely on the “price sells” approach and focus your POS on telling the shopper yours is the least expensive fill-in-the-blank beer.

October 11, 2019 | Point-of-Sale Marketing

Three Strategies for Standing Out in an Increasingly Crowded Retail Environment

If you’re selling beer, wine, and spirits, you know the retail landscape at all but the smallest of retail stores is already crowded and getting more so every day. Here are three approaches beverage-alcohol wholesalers working with retailers can adapt to stand out in a crowded market.

September 13, 2019 | Point-of-Sale Marketing

The Challenges of Marketing Craft

Craft Beer has been under-served by POS. Now is the time to start serving up POS marketing as a fortification against a maturing and increasingly competitive market for craft beer.

July 12, 2019 | Point-of-Sale Marketing

The Growing Importance of POS to the Beverage-Alcohol Distribution Business

As a wholesale distributor (WD) of the hundreds of thousands of BA products available to the American shopper, what is your most effective tool to gain and retain market share? The answer heard most often is POS (Point of Sale) advertising.

June 10, 2019 | Beverage Menus Software

Why We’re Proud of MenuTrak – And Why Distributors Need to Track and Report Their Retail Marketing Spending

In the past twelve months, four top US beer, wine, and spirits distributors - OnTrak customers - spent, in aggregate, over $5,224,000 on menus and POS programs, and were able to recover over $4,694,000 (90%) from their suppliers because they were “in compliance” with the data/reporting requirements of their various suppliers (breweries, distilleries, and wineries.)

April 18, 2018 | POS Tracking Software

Why Point-of-Sale Marketing Increases in Importance for Beverage Alcohol

Shopper marketing experts believe that shoppers are making more and more unplanned purchases, especially with beverage alcohol. So, the need for software to help distributors track, measure & manage their investments in point-of-sale (POS) marketing has never been more important.

February 28, 2018 | POS Marketing Software

Craft Brewery Marketing: Now’s the Time to Rise to the Occasion with POS Marketing

There are now over 6,000 breweries in the US – 98% of them brew craft beer. Recently, craft beer sales have slowed so these breweries may now need the help of beer distributors to promote their beers with POS marketing.

January 15, 2018 | POS Analytics

Increasing the ROI of Your Point-of-Sale Marketing Initiatives

There are two key advantages that point-of-sale (POS) marketing promotion has over traditional advertising – Immediate impact, and the ability to measure that impact with OnTrak POS Tracking Software. Find out what needs to be done to increase the return on investment (ROI) of your point-of-sale marketing efforts.

January 9, 2018 | Point-of-Sale Marketing

Beverage Suppliers: Choose Beverage Alcohol Distributors Who Offer These “Four Things”

If you are planning to enter the beverage market with a new product, or if you are trying to expand your brand presence in that market, take a closer look at beverage alcohol distributors. They truly get sales and marketing at a different level. Read about the "Four Things" that define a Great Distributor!

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