Point-of-Sale Marketing

April 5, 2021 | Blog

The Importance of POS Marketing in an Omni-Channel Retail Universe

Where does traditional POS marketing stand in today’s world of cell phones, ecommerce, click and pick programs, DTC offerings and the like?

April 10, 2020 | Blog

WSJ: Coronavirus Closed the Bars. America Stocked the Liquor Cabinet.

In today’s blog, we take you “behind the paywall” to share some interesting data about beer, wine and spirits sales.

January 31, 2020 | Blog

11 Alcohol Trends to Watch in the Year Ahead — And the Value of Monitoring Analytics

Beverage-alcohol industry analytics are increasingly being used to identify and forecast market trends for 2020. Distributors, as they formulate their POS marketing initiatives, can greatly benefit from an understanding of an increasingly dynamic market.

December 6, 2019 | Blog

3 Observations About Winning at-Retail in Today’s Changing Market

To make sure your advertising is most effective, it's important for your branding to be as unique as your brand itself. You can no longer rely on the “price sells” approach and focus your POS on telling the shopper yours is the least expensive fill-in-the-blank beer.

October 11, 2019 | POS Performance

Three Strategies for Standing Out in an Increasingly Crowded Retail Environment

If you’re selling beer, wine, and spirits, you know the retail landscape at all but the smallest of retail stores is already crowded and getting more so every day. Here are three approaches beverage-alcohol wholesalers working with retailers can adapt to stand out in a crowded market.

September 13, 2019 | Custom POS Software

The Challenges of Marketing Craft

Craft Beer has been under-served by POS. Now is the time to start serving up POS marketing as a fortification against a maturing and increasingly competitive market for craft beer.

July 12, 2019 | POS Performance

The Growing Importance of POS to the Beverage-Alcohol Distribution Business

As a wholesale distributor (WD) of the hundreds of thousands of BA products available to the American shopper, what is your most effective tool to gain and retain market share? The answer heard most often is POS (Point of Sale) advertising.

June 10, 2019 | POS Tracking Software

Why We’re Proud of MenuTrak — And Why Distributors Need to Track and Report Their Retail Marketing Spending

In the past twelve months, four top US beer, wine, and spirits distributors - OnTrak customers - spent, in aggregate, over $5,224,000 on menus and POS programs, and were able to recover over $4,694,000 (90%) from their suppliers because they were “in compliance” with the data/reporting requirements of their various suppliers (breweries, distilleries, and wineries.)

April 18, 2018 | POS Tracking Software

Why Point-of-Sale Marketing Increases in Importance for Beverage Alcohol

Shopper marketing experts believe that shoppers are making more and more unplanned purchases, especially with beverage alcohol. So, the need for software to help distributors track, measure & manage their investments in point-of-sale (POS) marketing has never been more important.

February 28, 2018 | POS Tracking Software

Craft Brewery Marketing: Now’s the Time to Rise to the Occasion with POS Marketing

There are now over 6,000 breweries in the US — 98% of them brew craft beer. Recently, craft beer sales have slowed so these breweries may now need the help of beer distributors to promote their beers with POS marketing.

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OnTrak is a Proud Member of:
Wine & Spirits Wholesales of AmericaNational Beer Wholesalers Association

Hundreds of Beverage-Alcohol Wholesalers Use OnTrak

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