POS Analytics

November 13, 2018 | POS Performance

Measuring Point-of-Sale Marketing Performance

OnTrak’s latest software updates now include the analytics platform from Tableau. This now allows our customers to examine the OnTrak POS tracking data-bases to determine the relationship between POS placements and sales results.

August 29, 2018 | POS Analytics

Beverage Alcohol Point-of-Sale POS Marketing: Now a Measured Medium

OnTrak is partnering with one of our customers and a business intelligence solutions company to determine how to use data from both systems to provide a competitive advantage in the area of POS Marketing

August 2, 2018 | POS Analytics

You May Not Know It Yet But Very Soon You Will Need POS Marketing Analytics

OnTrak is planning to add data visualization to its POS Marketing Software later this year giving beverage alcohol distributor the ability to accurately analyze the costs and impact of their POS Marketing investment.

July 10, 2018 | POS Tracking Software

What’s the Future of POS Marketing for Beverage Alcohol Distributors?

In-store beverage shoppers rely on your POS marketing campaigns to help them make their buying decisions. OnTrak helps you better manage those campaigns to drive sales. Soon you will need our POS management tools in order to keep up with your competition that does.

June 20, 2018 | POS Analytics

POS Marketing Dashboards: A Look into What OnTrak Software is Planning for its POS Tracking Software

Beverage alcohol distributors need the capability to track and manage the ROI of their POS marketing investments. OnTrak is adding executive dashboards to their POS Tracking Software to address this need.

May 16, 2018 | POS Tracking Software

How To Get A Better Return From Your POS Marketing Investment

Learn how OnTrak Software’s point-of-sale (POS) Marketing Tools can help you get a better return on your investment from your POS Marketing campaigns and promotions.

May 10, 2018 | POS Tracking Software

Beverage Alcohol Distributors – Research Shows POS Marketing May Be Your Number Two Business Expense

We have often stated that POS marketing is a beverage alcohol distributor’s #2 business expense behind payroll. Now there's customer research to prove it.

April 25, 2018 | POS Analytics

Beverage Alcohol Distributors Need To Adopt POS Marketing Analytics – Now

At this year's Anheuser-Busch SAMCOM meeting their CEO stressed the importance of analytics and data interpretation in selling more beer. OnTrak has taken the lead in analyzing your investments in POS Marketing, a key driver for sales.

January 24, 2018 | POS Analytics

Point-of-Sale (POS) Marketing: Measuring the Performance of Your Promotions

Based on interviews with several of our large beer, wine and spirits distributor customers their performance with respect to POS improved noticeably once they adopted our POS tracking and measuring software. OnTrak’s digital tools measure POS effectiveness and return-on-investment.

January 15, 2018 | POS Analytics

Increasing the ROI of Your Point-of-Sale Marketing Initiatives

There are two key advantages that point-of-sale (POS) marketing promotion has over traditional advertising – Immediate impact, and the ability to measure that impact with OnTrak POS Tracking Software. Find out what needs to be done to increase the return on investment (ROI) of your point-of-sale marketing efforts.

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