POS Marketing Software

April 9, 2024 | Blog

POS Marketing Remains Vital in an Omni-Channel Retail Universe

Where does traditional POS marketing stand in today’s world of cell phones, ecommerce, click and pick programs, DTC offerings and the like?

December 6, 2023 | Blog

Marketing At-Retail - Return-on-Investment

In this post, we look at the tremendous strides that have been made to measure the impact of Point-of-Sale (POS) marketing and calculate its Return on Investment (ROI).

October 2, 2023 | Custom POS Software

Increasing Beverage Alcohol’s Brand Awareness with Point-of-Sale Marketing

The tracking, measuring and managing of POS marketing promotions would be close to impossible without one of OnTrak’s Digital POS Tracking Tools. Here's both a historical and customer perspective.

May 24, 2022 | Blog

The Competitive Advantage of Using a Best-of-Breed POS Tracking Software

This Blog takes a look what you need to consider when choosing between a best-of-breed POS Tracking system and an all-in-one back-office systems that has added a POS ordering module.

August 25, 2021 | Blog

Blog – News You Can Use: Recent survey says Walmart is the top destination for in-store beverage-alcohol buyers

P2P is an organization dedicated to providing the tools, knowledge, and community necessary to integrate and execute against today's shopper marketing demands.

The following are excerpts from a revealing article about beverage alcohol shopper behavior we found on the site:

February 3, 2021 | Blog

Looking ahead to – and preparing for – a bright 2021

Surveys indicate the consumer wants to spend some of those trillions – and one of the top activities consumers have said they’re looking forward to spending money on is dining out. The US consumer, suffering from COVID-fatigue, is looking forward to patronizing both fast-food and gourmet-fare establishments alike and every type of restaurant in-between.

August 18, 2020 | Blog

Can We Please Get Back to Work? Yes, Yes We Can!

Americans are getting back to work, earning, and, you guessed it, we want to spend. Now’s the time to start (or restart) or accelerate your point-of-sale (POS) marketing engine.

October 11, 2019 | POS Performance

Three Strategies for Standing Out in an Increasingly Crowded Retail Environment

If you’re selling beer, wine, and spirits, you know the retail landscape at all but the smallest of retail stores is already crowded and getting more so every day. Here are three approaches beverage-alcohol wholesalers working with retailers can adapt to stand out in a crowded market.

March 3, 2019 | Custom POS Software

“Beer Wars” and POS: Why you need — more than ever — a POS Tracking Tool

Recent studies indicate spending on point-of-sale (POS) initiatives (e.g., signs and displays) continues to increase for beverages. In fact, a recent incentive from MillerCoors to its wholesale distributors (WDs) in fact, addresses POS spending directly.

January 15, 2019 | POS Analytics

Managing Permanent Retail Marketing Materials Increases Sales (and lowers expenses)

This blog post is announcing the release of our newest version of our permanent POS tracking software PermaTrak, it will also address what our customers and prospects tell us is a growing problem in search of a solution: Rising POS/POP expenses and, effectively, wasted opportunity.

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Wine & Spirits Wholesales of AmericaNational Beer Wholesalers Association Path to Purchase Institute

Hundreds of Beverage Wholesalers Use OnTrak's SaaS Tools

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