POS Performance

November 13, 2018 | POS Performance

Measuring Point-of-Sale Marketing Performance

OnTrak’s latest software updates now include the analytics platform from Tableau. This now allows our customers to examine the OnTrak POS tracking data-bases to determine the relationship between POS placements and sales results.

October 31, 2018 | POS Performance

How To Determine the ROI You Can Expect When Using OnTrak’s Custom POS and Beverage Menu Tracking Tools

OnTrak has developed an ROI Calculator to help beer, wine and spirits distributors determine the ROI on their investment in OnTrak Software POS Tracking Software. In more than 10 years of being in business we’ve never seen less that a two to one ROI. Please check us out!

August 22, 2018 | POS Marketing Software

Beverage Distributors - Your Best Marketing Spending Today is Point of Sale Marketing

Thousands of CPG executives, especially in the beverage industry report that one of their greatest concerns is the lack of tools to track, measure and verify the impact, placement and ROI of their POS marketing initiatives. OnTrak has the answer.

August 2, 2018 | POS Analytics

You May Not Know It Yet But Very Soon You Will Need POS Marketing Analytics

OnTrak is planning to add data visualization to its POS Marketing Software later this year giving beverage alcohol distributor the ability to accurately analyze the costs and impact of their POS Marketing investment.

May 10, 2018 | POS Tracking Software

Beverage Alcohol Distributors – Research Shows POS Marketing May Be Your Number Two Business Expense

We have often stated that POS marketing is a beverage alcohol distributor’s #2 business expense behind payroll. Now there's customer research to prove it.

April 25, 2018 | POS Analytics

Beverage Alcohol Distributors Need To Adopt POS Marketing Analytics – Now

At this year's Anheuser-Busch SAMCOM meeting their CEO stressed the importance of analytics and data interpretation in selling more beer. OnTrak has taken the lead in analyzing your investments in POS Marketing, a key driver for sales.

January 24, 2018 | POS Analytics

Point-of-Sale (POS) Marketing: Measuring the Performance of Your Promotions

Based on interviews with several of our large beer, wine and spirits distributor customers their performance with respect to POS improved noticeably once they adopted our POS tracking and measuring software. OnTrak’s digital tools measure POS effectiveness and return-on-investment.

January 15, 2018 | POS Analytics

Increasing the ROI of Your Point-of-Sale Marketing Initiatives

There are two key advantages that point-of-sale (POS) marketing promotion has over traditional advertising – Immediate impact, and the ability to measure that impact with OnTrak POS Tracking Software. Find out what needs to be done to increase the return on investment (ROI) of your point-of-sale marketing efforts.

December 6, 2017 | POS Tracking Software

Distributor Point-of-Sale Marketing vs. Supplier Advertising – It’s All About ROI

Beverage alcohol distributors invest in point-of-sale marketing to drive sales of their brands. But without digital POS marketing tools to track, measure and manage your POS investment how do you know your're getting the best ROI? With OnTrak you can.

November 28, 2017 | POS Performance

Calculating the Impact and Profitability of POS Marketing Campaigns

If the goal of your Point-of-Sale (POS) Marketing initiatives is “to increase sales and profits” you have two ways to do that: Increase both the number and size of buyer transactions at retail. POS marketing helps but how do you know you're making the best POS decisions.

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