Welcome to Our Blog - Marketing At-Retail

How It All Began

We started OnTrak Software (formerly SignTrak) in 2006, to address the needs of the alcohol beverage distribution industry.  Several large beer distributors were looking for a solution to help them order, track and, most importantly, manage their marketing at-retail materials — Point-of-Sale (POS) or  Point-of-Purchase (POP) for short. 

Initially we responded by developing solutions for the beer distribution industry, and have recently expanded with solutions for both the wine and spirits distribution industries.

We have learned a lot along the way, and are now starting our blog to encourage conversation about one of the largest — and least managed — expense items involved in the marketing and selling of all alcohol beverages: marketing at-retail materials and best practices. 

Why This Blog?

This blog will offer definitions, resources, case-studies, best practices, discussions and ideas to help those involved in marketing and selling alcohol beverages to determine strategies for success in a fragmented, fractionalized, consolidating and growing market.

Every day at OnTrak Software we hear our customers and prospects tell us that there are tremendous challenges facing those who make, market and sell alcohol beverages — challenges that other retail consumer industries simply do not face.  Our customers and prospects turn to us for answers — they want to know if we can provide them with tools to cut their costs, compress time-to-market, and increase their sales.

We Welcome Your Thoughts

Answering these questions has become our top priority.  Becoming a valuable, indispensible weapon in our customers’ marketing at-retail arsenal has become our mission, practically our obsession.  We hope this blog will become your resource for sharing valuable information and ideas about this most important part of your beverage business.  We look forward to hearing from you.