One Blog |April 25, 2013 | News & Events

Alcohol Beverage Distributor Tracks Point-of-Sale Signage with OnTrak

Denis Clark

Point-of-Sale Signage Success Story

OnTrak Software is the only web-based software in the alcohol beverage distribution industry that assists distributors in tracking, measuring and managing their 'point-of-sale' (POS) marketing materials. Recently, Walton, Kentucky-based Chas. Seligman Distributing Company, a 77 year old distributor for Anheuser Busch/InBev, implemented the OnTrak software, with positive results.

Chas. Seligman's sales force and sign shop use SignTrak, a mobile, web-based solution, to increase sales through the management, control and measurement of their Point-of-Sale materials, including custom and permanent point POS signs. SignTrak manages Chas. Seligman's entire custom POS signage process, from order entry, to production, through business reporting and analysis. 

"In a matter of just weeks, it was clear that SignTrak was a solution that pays for itself," said Jennifer Doering, General Manager at Chas. Seligman. "It's a tool that distributors can't pass up. By improving efficiency between our retail customers, sales representative and sign shop, we dramatically reduce costs and standardize our branding efforts -- all while also gaining invaluable information that helps us and our clients know what signs work, and those that do not. SignTrak is an invaluable tool that has transformed our at-retail signage into an effective business process."

"After using SignTrak, distributors often tell us they never realized just how inefficient and costly their sign ordering and sign shop operations had become," said Mark Fullerton, President and CEO of OnTrak Software. "We're pleased to see customers like Chas. Seligman achieve such tremendous, fast-paced success with SignTrak. It's an easily deployed solution that arms businesses with the information they need to make the best at-retail signage decisions. That's never been possible until now."

About OnTrak

OnTrak's mission is to provide superior business solutions that drive growth and value for beverage distributors.

Our software products help beer, wine and spirits distributors TRACK, MEASURE and MANAGE their POS and marketing communications materials including custom signs, permanent displays, beverage menus and beverage samples.


Over 100 Beverage Distributors Trust OnTrak solutions.

OnTrak is a Proud Member of:
Wine & Spirits Wholesales of AmericaNational Beer Wholesalers Association Path to Purchase Institute

Hundreds of Beverage Wholesalers Use OnTrak's SaaS Tools

Request a Demo

Fill out the form below to schedule a quick live online product demonstration. We will contact you to schedule a convenient time.

    Select Product(s) of Interest:

    OnTrak Software - POS Tracking, Line Cleaning and Tap Handle Survey Software - 2017 from OnTrak Software

    Thank You for Contacting Us