One Blog |January 16, 2012 | News & Events

Crescent Crown Uses OnTrak to Track POS Signage Success

Denis Clark

Posted Date: January 12, 2012

Consumer Goods Technology Magazine presents a Case Study of Crescent Crown Distributing (

Crescent Crown, a leading beverage distributor in Arizona and Louisiana, began the process of deploying OnTrak's POS signage tracking software roughly three years ago — and they had no idea just how beneficial it would be for their bottom line today.
In 2009, John Thompson, Crescent Crown’s Chief Information Officer, set out to find a tool that could track the effectiveness of each sign they made and delivered to their customers.
Today, Crescent Crown has deployed two Web-based tools called SignTrak and PermaTrak. SignTrak tracks and manages the entire custom and temporary POS signage process from order, through production, to display, measures POS investment versus sales results, and improves supplier bill-back recovery. PermaTrak provides central inventory control and real-time asset management for permanent POS signage including neon, plastic and metal signs, coolers and displays.
“Before, POS signage was simply an expense line item with an ineffective paper-based system,” Thompson said. “With SignTrak and PermaTrak, our signs go out faster because requests are placed online as needed, versus our representatives filling out paper work. With the quality of the signs having really improved with flatbed printers, the quality is just spectacular now. The cost to create signs has increased in the last several years, but we’re using more signs and we’re selling more, too. Due to SignTrak and PermaTrak, we know where and why POS efforts are successful.”

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