OnTrak Software - Cutting Edge POS Marketing Management Software

Published in Business Review USA - Food and Drink Section

OnTrak Software offers distribution companies the software tools to manage and measure the success of their Point-of-Sale (POS) Marketing Campaigns.

Measuring the impact of POS Marketing is a notoriously tricky enterprise and companies often depend on gut feeling or generalized revenue numbers.

OnTrak Software takes the guesswork out of managing POS Marketing by offering a comprehensive set of applications to automate the ordering, placing and tracking POS Marketing materials for beverage companies. (Materials include: custom and permanent signs, custom beverage menus and beverage samples)

The article discussed the company's history, its product evolution, and its plans to expand beyond beverage companies to consumer goods companies.