One Blog |April 23, 2011 | News & Events

Silver Eagle Distributors Increases POS Promotion Efficiencies

Denis Clark

Posted Date: 4/20/2011

Consumer Goods Technology Magazine presents a Case Study of Silver Eagle Distributors (www.wideworldofbud.com).

The nation's largest distributor for Anheuser-Busch and the second largest overall beer distributor in the United States has deployed an Internet-based solution from OnTrak Software to better track its promotional sign processing and production and help sell more beer at retail locations. With sales of this magnitude, effectively managing point-of-sale (POS) signage for Silver Eagle’s retail customers is essential.

Camilo Rojas, senior director of Marketing at Silver Eagle Distributors, noted that without the tools to effectively manage POS processes from request to internal billing, he wasn’t getting all of the information he needed to sell more product, increase profitability, or capture more market share.

Three years ago, Rojas deployed Internet-based software called SignTrak throughout his sales and sign shop teams in Houston and San Antonio, Texas. Sales Managers input orders on laptops or other handheld devices, and from that point on all aspects of the sign’s lifecycle from ordering to production and placement are captured.

“We have been using SignTrak for more than three years now, and we are extremely happy with the system’s ability to arm us with data we didn’t have before,” said Rojas. “In addition to helping us be more efficient, provide solid data for process improvements, and manage budgets and expenses, we are able to provide great internal customer service and keep the sales teams selling more and more beer.”


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