One Blog |October 12, 2010 | Point-of-Sale Marketing

OnTrak Software Announces Smart Phone Support

Denis Clark

OnTrak Enables Alcohol Beverage Distributors to Use Any SmartPhone to Manage POS Signs

Cincinnati, Ohio – October 12, 2010 – OnTrak Software™, the only provider of Web-based software to help alcohol beverage distributors manage, control and measure their 'at-retail’ marketing materials, today announced that their SignTrak® Software now support all smart phones, including the Apple iPhone. This enables alcohol beverage distributors to simply manage their at-retail marketing materials without the hefty expense of purchasing handheld mobile devices.

SignTrak® manages and controls the entire custom and temporary POS signage process from order to display; provides superior analysis to measure the sales impact of your POS marketing initiatives.

Although SignTrak® still supports specialized devices such as the MC70, the new support of smart phones further eliminates costly, less efficient processes – and instead utilizes the key tool that most alcohol beverage distributors’ sales representatives currently rely upon – their cell phone.

“As a leader in Marketing at-Retail innovation for alcohol beverage distributors, OnTrak continues to offer our customers not only unmatched technology, but also easy accessibility to our solutions and their critical business data,” said Denis Clark, Executive Vice President at OnTrak Software. “Our latest support for all smart phones is the first of its kind in the industry.”

About OnTrak Software

OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors improve their sales through the management, control and measurement of the Marketing at-Retail process for custom, temporary and permanent signs, beverage menus and beverage samples. With dramatically more efficient at-retail brand management, OnTrak customers grow their businesses, prosper in today’s competitive environment, and dominate their segment of the market. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com.

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