Point-of-Sale Marketing Management
OnTrak Software to Unveil Enhancements to its Popular PermaTrak POS Management Product at NBWA 2018Read Post
September 13, 2018
POS Tracking Software
January 20, 2022 | Blog
For years US wine suppliers, distributors and retailers have studied and researched what makes American wine shoppers actually buy wine.
April 5, 2021 | Blog
Where does traditional POS marketing stand in today’s world of cell phones, ecommerce, click and pick programs, DTC offerings and the like?
October 20, 2020 | Blog
For many BA distributors over the past couple of years, automating POS ordering, they discovered, wasn’t enough. The time savings and even the inventory accounting were helpful but POS, they reasoned, should also be about increasing sales (revenue) and profit (income).
August 18, 2020 | Blog
Americans are getting back to work, earning, and, you guessed it, we want to spend. Now’s the time to start (or restart) or accelerate your point-of-sale (POS) marketing engine.
April 24, 2020 | Blog
Shopper marketing is the process of understanding shoppers and using that understanding to develop a marketing mix which influences shopper behavior in such a way as to positively impact consumption of the brand and or category
July 12, 2019 | POS Performance
As a wholesale distributor (WD) of the hundreds of thousands of BA products available to the American shopper, what is your most effective tool to gain and retain market share? The answer heard most often is POS (Point of Sale) advertising.
March 3, 2019 | Custom POS Software
Recent studies indicate spending on point-of-sale (POS) initiatives (e.g., signs and displays) continues to increase for beverages. In fact, a recent incentive from MillerCoors to its wholesale distributors (WDs) in fact, addresses POS spending directly.
January 15, 2019 | POS Analytics
This blog post is announcing the release of our newest version of our permanent POS tracking software PermaTrak, it will also address what our customers and prospects tell us is a growing problem in search of a solution: Rising POS/POP expenses and, effectively, wasted opportunity.
December 19, 2018 | Custom POS Software
Beverage-alcohol Distributors’ Challenge for 2019: Develop a “POS Plan” to Reduce POS Waste and Improve ROI
Before placing your POS orders for your customers, it’s important to have a “POS Plan” which for beverage-alcohol (BA) distributors is, essentially, the marketing strategy. Custom POS materials created by BA distributors generally offer a higher ROI than generic signage and will make your brands stand out as shoppers enter the aisle. And, eye-catching POS often translates to a shopper becoming a buyer.
November 13, 2018 | POS Analytics
OnTrak’s latest software updates now include the analytics platform from Tableau. This now allows our customers to examine the OnTrak POS tracking data-bases to determine the relationship between POS placements and sales results.