Point-of-Sale Marketing

September 2, 2014 | Blog

Point-of-Sale Marketing: Promotion or Advertising?

My current read is the excellent, but somewhat dry, book from POPAI, called “Marketing at-Retail: Understanding, Influencing and Winning Today’s Shopper.” I encourage you to check out the POPAI or Amazon websites to learn more.

August 25, 2014 | Blog

POS Marketing Topic: POS Waste Reduction — What’s it Worth to You?

In order to determine the value of any software that is designed to reduce the costs of your Point-of-Sale (POS) marketing materials, and speed your POS to market, it is important to know just how much wasted POS actually costs.

August 15, 2014 | Blog

POS Marketing Topic: Think You’re Too Small to Advertise?

Our customers, who supply or distribute malt-beverages and wine and spirits products, rely first on POS marketing, second on social media and some mobile, and third on traditional word-of-mouth-marketing (WOMM) to promote their brands.

July 24, 2014 | Blog

POS Marketing - Challenging the Marketing Technology Status Quo

At OnTrak, the axiom we hear most frequently from prospects that we approach about our point-of-sale (POS) tracking software is the phrase “status quo” — Or as they say, “We don’t need your software because we’re happy with how we’re doing it today.”

June 26, 2014 | Blog

How OnTrak Applications Measure the Sales Impact of POS Promotions

During product demonstrations we show the output of our measurement report writer and query tool, and it is often when the results are displayed on-screen that our prospects seem to be most impressed.

May 12, 2014 | Blog

POS Marketing - The World’s Oldest Profession?

Now that I have your attention — wait. Please give me just another minute before you “hang up” — with what may seem a bit of a tease.

April 28, 2014 | Blog

How To Prove The Productivity Gains of POS Marketing Using OnTrak

Recently, we were invited by one of our larger customers to their corporate offices to discuss the gains in efficiency and productivity provided by SignTrak, now that they have been using the software for about two years.

April 22, 2014 | Blog

You Deserve More From Your Point-of-Sale Marketing Investment

When we ask beverage alcohol distributors for an opinion regarding their at-retail or point-of-sale (POS) marketing activities in the context of their overall business operations, it is not uncommon for us to hear that POS marketing is considered necessary, yet the processes of ordering and producing it are widely disliked.

April 15, 2014 | Blog

POS Marketing - The Right Place at the Right Time

Have you bought a new “smart” TV, or Blu Ray player recently? Did you give or get an iPad, Kindle Fire HD, or other similar device for Christmas? Is your mobile phone classified as a “smart phone”? How much TV (broadcast or cable) do you watch live vs. DVR’d?

March 17, 2014 | Blog

Expert Predictions for the 2014 Beverage Alcohol Market

Given the global nature of some of the forecasts, I would lend a healthy amount of credence to the predictions — and how they will impact the US — especially with respect to the boost provided by an ever improving US economy.

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Wine & Spirits Wholesales of AmericaNational Beer Wholesalers AssociationPath to Purchase Institute

Hundreds of Beverage-Alcohol Wholesalers Use OnTrak

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