Point-of-Sale Marketing

September 23, 2013 | Blog

POS Marketing — The Centerpiece of Beverage Alcohol Marketing

I’m going to assume that if you’re reading this blog and browsing our web-site, you already understand that traditional media marketing (TV, radio and print) is declining in its effectiveness and ability to provide a significant impact on sales.

September 13, 2013 | Blog

Retail Wars — At the Point-of-Sale - Part 2

As noted in Part 1 of this blog, you shouldn’t count the Big Beer Brands out — yet. — Even though Craft Beer Brands appear to be on an up-trend; at the same time Big Beer brands are on a slow down-trend.

September 6, 2013 | Blog

Retail Wars - At The Point of Sale - Part 1

My desk is a mess — it is covered with three days’ worth of the Wall Street Journal, copies of Beverage World and Shopper Marketing magazines and charts, graphs and articles printed off of multiple beverage and CPG websites.

August 19, 2013 | Blog

Traditional Media is a Sitting Duck vs. POS Marketing

My wife recently cancelled her subscription to Runner’s World. Her intentions, going forward, appear to be to subscribe to either the on-line paid version (which costs $5 less per year than the traditional printed version) or the on-line free version which she feels provides most of the same content.

August 13, 2013 | Blog

Lessons About POS Marketing from the Beverage Alcohol Market

We joined the National Beer Wholesalers Association (NBWA) and attended our first NBWA convention in the fall of that year. Since then, we have attended every annual NBWA convention.

August 5, 2013 | Blog

Why You Need POS Marketing Analytics

The era of pharmaceutical distributor consolidation was upon us and management readied itself for a high stakes fight. In order not to be taken over by a much larger organization, they began adopting technologies to improve our core business processes.

July 29, 2013 | Blog

The Point-of-Sale Marketing Mandate

As the U.S. economy continues to improve, beverage alcohol sales — specifically wine and spirits sales — have also improved.

July 22, 2013 | Blog

At-Retail Marketing - An Unstoppable Force

I research trends, read numerous shopper marketing case-studies and white papers, and work to stay current with the technologies relating to at-retail / point-of-sale (POS) marketing.

July 15, 2013 | Blog

The Shift to Shopper Marketing aka POS Marketing

Our experience in the beverage alcohol industry is that the individuals who are responsible for point-of-sale or point-of-purchase (POS/POP) marketing and promotional advertising, have historically viewed such marketing activities as defensive.

July 3, 2013 | Blog

POS Marketing Data — The Analytics Imperative

Our customers are primarily beverage alcohol distributors that generate and store large amounts of Point-of-Sale/Point-of-Purchase (POS/POP) data.

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Wine & Spirits Wholesales of AmericaNational Beer Wholesalers AssociationPath to Purchase Institute

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