Marketing At-Retail

October 14, 2021 | Blog

Beer, Wine & Spirits Distributors: Getting Started Using QR Codes in Your Printed POS – And Why You Should Consider it

Over the last few years, QR Codes seem to be popping up everywhere. You can now find them enhancing your favorite product packaging or optimizing the effectiveness of business cards and resumes. And yes, they can play a role in your printed POS materials as well.

August 25, 2021 | Blog

Blog – News You Can Use: Recent survey says Walmart is the top destination for in-store beverage-alcohol buyers

P2P is an organization dedicated to providing the tools, knowledge, and community necessary to integrate and execute against today's shopper marketing demands.

The following are excerpts from a revealing article about beverage alcohol shopper behavior we found on the site:

April 5, 2021 | Blog

POS Marketing Remains Vital in an Omni-Channel Retail Universe

Where does traditional POS marketing stand in today’s world of cell phones, ecommerce, click and pick programs, DTC offerings and the like?

October 20, 2020 | Blog

What to Look for When Choosing a POS Management Tool for your Beverage-Alcohol Distributorship

For many BA distributors over the past couple of years, automating POS ordering, they discovered, wasn’t enough. The time savings and even the inventory accounting were helpful but POS, they reasoned, should also be about increasing sales (revenue) and profit (income).

July 13, 2020 | Blog

The New Normal Shopper — Post COVID-19

To address shoppers’ fragmentation, measuring your POS initiatives effectivity and efficiency — i.e., your POS Campaigns’ ROI — is critical. Knowing the impact of your fragmented POS programs is difficult, perhaps impossible, without a system that can track your POS from ordering to placement to ROI.

April 10, 2020 | Blog

WSJ: Coronavirus Closed the Bars. America Stocked the Liquor Cabinet.

In today’s blog, we take you “behind the paywall” to share some interesting data about beer, wine and spirits sales.

December 6, 2019 | Blog

3 Observations About Winning at-Retail in Today’s Changing Market

To make sure your advertising is most effective, it's important for your branding to be as unique as your brand itself. You can no longer rely on the “price sells” approach and focus your POS on telling the shopper yours is the least expensive fill-in-the-blank beer.

October 11, 2019 | POS Performance

Three Strategies for Standing Out in an Increasingly Crowded Retail Environment

If you’re selling beer, wine, and spirits, you know the retail landscape at all but the smallest of retail stores is already crowded and getting more so every day. Here are three approaches beverage-alcohol wholesalers working with retailers can adapt to stand out in a crowded market.

September 13, 2019 | Custom POS Software

The Challenges of Marketing Craft

Craft Beer has been under-served by POS. Now is the time to start serving up POS marketing as a fortification against a maturing and increasingly competitive market for craft beer.

December 19, 2018 | Custom POS Software

Beverage-alcohol Distributors’ Challenge for 2019: Develop a “POS Plan” to Reduce POS Waste and Improve ROI

Before placing your POS orders for your customers, it’s important to have a “POS Plan” which for beverage-alcohol (BA) distributors is, essentially, the marketing strategy. Custom POS materials created by BA distributors generally offer a higher ROI than generic signage and will make your brands stand out as shoppers enter the aisle. And, eye-catching POS often translates to a shopper becoming a buyer.

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