Custom Beverage Menus - Why It’s Important to Have a Technology Solution

The Growing Number of Wineries — How to Get Your Share

There are 7,475 Wineries in the US as of 2023, an increase of 3.9% from 2022.

Eight of the largest US wine distributors essentially “control” the distribution of almost 3,800 of these wineries’ products!

Now more than ever it is critical for wine wholesale distributors, regardless of size, to be able to provide custom beverage menus to their customers.

The survival of the remaining 5,700 wineries, as well as the hundreds of those wine distributors who are not among the Top 8, is one of the key areas of focus for our software solutions.

But it's important to point out that three of the Top 10 wine distributors in the US use OnTrak.

What If

What if through the use of a software solution you were able to effectively enter the menu production business?

And in addition, What if you were able take advantage of the “Menu Reimbursement” programs offered by wineries and suppliers to distributors.

Would That Be of Interest to You?

If this sounds like a daunting task, it may be.

Or at least it could be if you are unaware of a software solution that automates the most expensive and time-consuming tasks involved in beverage menu management.

Before You Say No, Check Out These 6 Questions.

If you don’t have an in-house graphics department or print shop, then these questions may serve as a guideline to determine if you should now consider setting up these departments.

If you do have these organizations, then these questions may give insight into producing custom wine menus for your customers.

1. Are your POS operations automated? If yes, perhaps your in-house graphics department and print shop is managed with a company developed software application that streamlines the process, or an “outsourcing” company who does all the work for you.

2. Are you able to instantly track point-of-sale (POS) marketing material workflows, menu proofs, costly reworks and speed to market? (POS includes both beverage menus or other printed material like signs.)

3. At the end of a new marketing initiative are you able to determine how much you spent on you POS marketing materials? What wines were mentioned and how long did your brands remain on your customers’ menus?

4. Are you able to correlate POS marketing campaigns with sales results to enable you to better understand what menu styles, sign formats, and messages generated the best sales return due to your investment - ROI?

5. Can you provide menu proofs and visually verify POS sign and display placements to satisfy suppliers’ requests for compliance with their guidelines and standards? Also, are you able to certify your POS placements and ‘menu mentions’ in order to claim supplier allowances - bill-backs)?

6. Are you able, for all your printed marketing materials, to take full advantage of your suppliers’ allowances and recovery programs? Are you able to provide quick and accurate detailed reports on how much you spent, what you were promoting, and where it was spent?

Frankly, you need to be able to answer “Yes” to all six of these questions to effectively track, measure and manage your menu production and placements and your other POS challenges.

The Good News

The good news is there is a product — MenuTrak — that will allow you answer “Yes” to all these questions.

The better news is that MenuTrak is very affordable and requires no additional investment in computer hardware because it runs “in the cloud”.

And the best news is that MenuTrak pays for itself almost immediately based on the elimination of costly ordering and printing errors, the reduction in the delivery time to market, and the accurate and rapid recovery of supplier bill-backs.

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If you’re interested in learning more about how OnTrak Software helps wine wholesalers determine the impact of their investment in the creation of custom beverage menus, please call 513-936-4041, or click the following button:

Company Overview

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To request a live, 30-minute demonstration of MenuTrak, click this button and select MenuTrak.

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