One Blog |April 6, 2011 | Point-of-Sale Marketing

Beverage Distributors - Their Own Worst Enemy for Bill-back Recovery

Denis Clark

Internet-based tools now exist to help wholesalers and distributors transform their graphics and print shops from cost centers to profit centers

Cincinnati, Ohio — April 6, 2011 — As we approach tax time once again, it brings to light a unique analogy for wholesale beverage distributors. Who doesn’t like to get all the money they’re eligible to receive? Wholesale distributors are no different. Each year, their suppliers send hundreds of millions of dollars in the form of bill-backs for expenses related to point-of-sale signage, menus, samples and other marketing materials. However, wholesalers seem to lack any clear way to be sure they’re receiving the maximum amount of billbacks.

OnTrak Software offers automated solutions that guarantee wholesalers obtain all allowable bill-backs. Manual systems are no doubt prone to expensive mistakes, and homegrown solutions for bill-back recovery take away from time that can be spent on a wholesaler’s core competency: selling more beverages.

Wholesalers need a system that accurately tracks and manages, as well as ‘recovers’ the maximum supplier marketing co-op dollars available from their suppliers.  The more dollars a wholesaler is able to recover, the more they are able to reduce their overall point-of sales marketing expenses. Using measured and managed point-of-sale marketing management systems from OnTrak Software, wholesalers can increase annual sales and grow market share.

OnTrak’s marketing management tools are now available that lower the costs and risks associated with making strategic decisions. The tools from OnTrak Software help wholesalers achieve and support the company’s strategic objective. These OnTrak software tools are MenuTrak, for custom beverage menus, and SampleTrak, for beverage sampling and tastings. OnTrak will highlight both solutions on April 10th and 11th during the Wine & Spirits Wholesalers of America (WSWA) 68th Annual Convention & Exhibition at the JW Marriott Orlando. Visit OnTrak at Booth #222. For more information on the WSWA event, visit

About OnTrak Software

OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help wholesale beer, wine and spirits distributors track, measure and manage their Point-of-Sale Marketing campaigns and materials including: custom and permanent signs and displays, beverage menus and beverage samples.  OnTrak solutions improve the profitability of point-of-sale marketing, save time, money and increase supplier bill-back recovery; and provide detailed reporting for quick analysis and return-on-investment. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit or call 800.513.9194.


©2011 OnTrak Software. All rights reserved.

Press Contact:

Matthew Zintel

Zintel Public Relations, LLC


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