One Blog |September 8, 2010 | POS Tracking Software

Chas. Seligman, an Anheuser-Busch Distributor Selects OnTrak Software

Denis Clark

77 Year-Old Distributor for Anheuser-Busch and Crown Imports, Selects OnTrak Software For Tracking at-Retail Signs

Cincinnati, Ohio — September 8, 2010 — OnTrak Software, the only provider of Web-based software to help alcohol beverage distributors order, track and manage their 'at-retail’ marketing materials, announced that Walton, Kentucky-based Chas. Seligman Distributing Company is one of its customers using SignTrak.

Chas. Seligman’s sales force and sign shop use SignTrak, a Web-based and mobile solution, to increase sales through the management, control and measurement of their Marketing at-Retail materials,including custom and permanent point-of-sale (POS) signs. SignTrak manages Chas. Seligman’s entire custom point-of-sale (POS) signage process, from order entry, to production, through business reporting and analysis.

“In a matter of just weeks, it was clear that SignTrak was a solution that pays for itself,” said Jennifer Doering, General Manager at Chas. Seligman. “It’s a tool that distributor’s can’t pass up. By improving efficiency between our retail customers, sales representative and sign shop, we dramatically reduce costs and standardize our branding efforts — all while also gaining invaluable information that helps us and our clients know what  signs work, and those that do not. SignTrak is an invaluable tool that has transformed our at-retail signage into an effective business process.”

“After using SignTrak, distributors often tell us they never realized just how inefficient and costly their sign ordering and sign shop operations had become,” said Mark Fullerton, President and CEO of OnTrak Software. “We’re pleased to see customers such as Chas. Seligman achieve such tremendous, fast-paced success with SignTrak. It’s an easily deployed solution that arms businesses with the information they need to make the best at-retail signage decisions. That’s never been possible until now.”

About OnTrak Software

OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors improve their sales through the management control and measurement of Marketing at-Retail materials, including custom, temporary and permanent signs, beverage menus and beverage samples. With dramatically more efficient at-retail brand management, OnTrak customers grow their businesses, prosper in today’s competitive environment, and dominate their segment of the market. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit


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