One Blog |September 15, 2010 | POS Tracking Software

Crescent Crown Distributing Selects SignTrak to Manage POS Signs

Denis Clark

One of the Largest US Beer Distributors Selects SignTrak to Manage POS

Cincinnati, Ohio — September 15, 2010 — OnTrak Software, the only provider of Web-based software to help alcohol beverage distributors manage, control and measure their 'at-retail’ marketing materials, today announced that Crescent Crown Distributing, one of the top five largest beer distributors in the country, is utilizing the SignTrak software solution for custom POS.

SignTrak, a Web-based and mobile solution, helps Crescent Crown increase its sales through the management, control and measurement of its printed point-of-sale (POS) signs. SignTrak allows Crescent Crown to order, track and manage their entire custom and temporary POS process, from initial order through to production and display.

With more than 26 million cases sold and delivered to retail customers each year, Crescent Crown needed solutions that would not only streamline its at-retail sign ordering, but also measure the sales impact of their POS marketing initiatives, track and control costs, and recover supplier bill-backs.  OnTrak’s unique SignTrak product makes that possible.

“OnTrak Software’s SignTrak solution transforms a sign ordering and tracking process that was extremely manual and lacking in efficiency,” said John Thompson, CIO of Crescent Crown Distributing. “As one of the nation’s largest beer distributors, we clearly benefit from reducing write-offs, preventing inventory loss, and collecting information for better placement of POS signs. OnTrak’s solutions do it all. They are highly valued tools that are used by Crescent Crown employees every day.”

About OnTrak Software

OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors improve their sales through the management, control and measurement of Marketing at-Retail materials, including printed and permanent signs, beverage menus and beverage samples. With dramatically more efficient at-retail brand management, OnTrak customers grow their businesses, prosper in today’s competitive environment, and dominate their segment of the market. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit


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Press Contact:

Matthew Zintel

Zintel Public Relations, LLC


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