One Blog |July 21, 2010 | Beverage Sampling Software

SignTrak Changes Name to OnTrak Software

Denis Clark

Cincinnati, Ohio. — July 21, 2010 — SignTrak today announced it has changed its name to OnTrak Software. A leading innovator, OnTrak is the only provider of Web-based software to help alcohol beverage distributors order, track and manage their 'at-retail’ marketing materials, including printed and permanent signs, menus and samples. 

To better distinguish between the company and the markets it serves, the name change to OnTrak Software conveys the full breadth of its solutions, which now include:

  • SignTrak® - Used by alcohol beverage distributors to order, track and manage the entire custom point-of-sale (POS) signage process, from order entry, to production, through business reporting and analysis, and on to supplier bill-back recovery.
  • PermaTrak® - Keeps track of permanent POS signage including: neon, plastic and metal signs, coolers, tap handles, etc. Records inventory status from receipt, through the phases of assignment, installation, maintenance, and removal.
  • MenuTrakâ„¢ - Manages the entire beverage menu provision process. MenuTrak provides: an automated method to order menus; a standardized method to configure, approve and produce custom menus; and the ability to track and control menu costs, and recover supplier bill-backs.
  • SampleTrakâ„¢ - Manages and controls the entire beverage sample process beyond inventory management. SampleTrak keeps track of what was sampled; where and by whom; and more importantly, the response to the tasting, and how that correlates to sales results. 

“As a fast-growing company, it is important to fully demonstrate the wide variety of innovative solutions that we market to beer, wine and spirits distributors,” said Mark Fullerton, President and CEO of OnTrak Software. “Our new name provides continuity to our SignTrak heritage, and an opportunity to greatly expand our brand recognition.”

About OnTrak Software

OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors improve their sales through the management, measurement and control of Marketing At-Retail materials, including printed and permanent signs, menus and samples. With dramatically more efficient at-retail brand management, OnTrak customers grow their businesses, prosper in today’s competitive environment, and dominate their segment of the market. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit

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