One Blog |November 29, 2010 | Point-of-Sale Marketing
Finley Distributing Selects SignTrak to Manage Marketing at-Retail
Leading Arizona Beverage Distributor Selects SignTrak to Manage At-Retail Marketing Materials
Cincinnati, Ohio — November 29, 2010 — OnTrak Software, the only provider of Web-based software to help alcohol beverage distributors manage, control and measure their 'at-retail’ marketing campaigns and materials, today announced that Tucson, Arizona-based Finley Distributing has deployed SignTrak to maximize the efficiency and effectiveness of its beverage signs created for retail customers.
Founded in 1948 and now serving retailers throughout Pima, Pinal and Santa Cruz counties, Finley enjoys a significant presence in their region and continues to grow its beverage distribution business with a commitment to offering impeccable customer service. With beverage signage and other materials serving a key role in customer service, Finley wanted to increase business efficiency and also gain previously unavailable information for the management, control and measurement of their Marketing at-Retail efforts.
“Distributors consistently spend massive amounts of resources on retail beverage signs each year, but there was no product or tool to consistently measuring its effectiveness,” said Mark Baird, Merchandising Manager at Finley Distributing. “After all, print shop operations, signs and delivery to our retail customers cost money. Following our testing and deployment of the Web-based SignTrak system, we knew it would pay for itself in no time. It streamlines sign ordering, virtually eliminates sign errors or redo’s, and tells us what we spent and why. That entire snapshot of information is invaluable to a beverage distributor.”
“Finley, like most of our customers, understands that the print shop is more than a ‘necessary evil,’” said Denis Clark, Executive Vice President at OnTrak Software. “Managed effectively with SignTrak, their print shop now supports the company’s core competency — Sales.”
About OnTrak Software
OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors improve their sales through the management, control and measurement of the Marketing at-Retail campaigns and materials including custom, temporary and permanent signs and displays, beverage menus and beverage samples. With dramatically more efficient at-retail brand management, OnTrak customers grow their businesses, prosper in today’s competitive environment, and dominate their segment of the market. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com.
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