One Blog |September 28, 2010 | POS Tracking Software

Largest Anheuser-Busch Distributor Chooses SignTrak from OnTrak

Denis Clark

Cincinnati, Ohio — September 23, 2010 — OnTrak Software, the only provider of Web-based software to help alcohol beverage distributors manage, control and measure their 'at-retail’ marketing materials, today announced that Houston and San Antonio, Texas-based Silver Eagle Distributors chose SignTrak to manage its point-of-sale (POS) signs placed at its retail customers’ locations.

With more than 1,200 employees serving nearly 13,000 accounts throughout 16 counties in Texas, Silver Eagle stands as the nation’s largest distributor for Anheuser-Busch and the second largest overall beer distributor.  With sales of this magnitude, effectively managing POS signs for its retail clients is essential.

SignTrak is the only Web-based software solution specifically designed to order, track and manage the entire POS signage process, from order entry, to production, through business reporting and analysis.   With tracking capabilities that provide on-demand access to all pending and completed orders, SignTrak allows sales and management teams to track signs by brand, type, representative, customer, designer, or any other criteria.

Offering a comprehensive, monitored approach from creation to placement, SignTrak enables Silver Eagle to better serve its retail customers, while also gaining insight into the effectiveness of each sign.

“Our thousands of retail customers depend on Silver Eagle to provide the highest quality service and products,” said Camilo Rojas, Director of Marketing for at Silver Eagle Distributors. We have been using SignTrak for more than three years and we are extremely happy with the system.  In addition to helping us be more efficient, provide solid data for process improvements, and manage budgets and expenses, we are able to provide great internal customer service and keep the sales teams selling beer.”

About OnTrak Software

OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors improve their sales through the management, control and measurement of their Marketing at-Retail process for custom, temporary and permanent signs, beverage menus and beverage samples. With dramatically more efficient at-retail brand management, OnTrak customers grow their businesses, prosper in today’s competitive environment, and dominate their segment of the market. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit


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