One Blog |September 1, 2009 | Beverage Menus Software

OnTrak Software Announces MenuTrak for Custom Beverage Menus

Denis Clark

Cincinnati, Ohio — September 9, 2009 — OnTrak Software, the only provider of Web-based software to help alcohol beverage distributors order, track and manage their 'at-retail’ marketing materials, announced the availability of MenuTrakâ„¢. MenuTrak is the latest OnTrak product in a suite of innovative marketing at-retail solutions developed for wholesale beer, wine and spirits distributors.

There is an old adage in the wine and spirits industry that “volume is built off-premise, and brands are built on-premise”. Wine menus are proven to build brand awareness. And while the value and impact of creating custom beverage menus is unquestioned, the menu creation process can be costly when there is no standardized method of gaining end-to-end control.

MenuTrak provides an easy way for sales representatives to submit custom beverage menu orders to a sign shop using a web-based system that prevents errors and reworks and speeds time to market. Menu orders, proofs, approvals and all communication can be viewed online.

With MenuTrak, every line item of a beverage menu order is recorded and used to track brand promotions and, in markets where it is allowable, isolate the relevant information needed to qualify for billback amounts and create reports that facilitate recovery payment authorizations.

“With MenuTrak, distributors with shops that print beverage menus can automate the entire process from order creation to fulfillment using a standardized system”, said Mark Fullerton, founder and CEO of SignTrak, LLC. “The information that goes into every order is recorded – from type of menu and winery to case equivalent and recovery dollars. With a few clicks, the information is sorted and assembled into custom reports that enable managers to make better decisions and to generate reports for cost recovery.”

According to Terri Kurlan, Director of Spend Management for Glazer’s Family of Companies in Dallas, Texas, “Our old manual process of creating custom menus was labor and time intensive. We have many sign shops producing wine menus, and they did not have a standardized process. Now, with MenuTrakâ„¢ we have standardized our menu ordering without losing the customized look our restaurant customers want. And we’ve significantly reduced production errors. It’s easy to track our brand message, and supplier billback reports are produced in a fraction of the time it used to take.”

MenuTrak is a standalone system that is complementary, but not dependent on SignTrak® or PermaTrak®, the leading advanced solutions used to order, track and manage custom and permanent POS.

About OnTrak Software

OnTrak Software, is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors improve their sales through the management and control of Marketing At-Retail materials, including printed and permanent signs, menus and samples. With dramatically more efficient at-retail brand management, OnTrak customers grow their businesses, prosper in today’s competitive environment, and dominate their segment of the market. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit

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Over 100 Beverage-Alcohol Distributors Trust OnTrak solutions.

OnTrak is a Proud Member of:
Wine & Spirits Wholesales of AmericaNational Beer Wholesalers Association Path to Purchase Institute

Hundreds of Beverage-Alcohol Wholesalers Use OnTrak

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