One Blog |April 2, 2012 | Point Of Sale Marketing Software

OnTrak Software Announces Partnership with Inventiv

Denis Clark

OnTrak Software Announces Partnership with Inventiv

April 2, 2012

OnTrak Software, the only provider of Web-based software to help wine and spirits wholesalers and suppliers track, measure and manage all of their point-of-sale (POS) marketing campaigns and materials such as menus, samples and signs, today announced a business partnership with Inventiv, a leading provider of software tools for the wholesale distribution industry.

Under the agreement, Inventiv will now offer OnTrak’s MenuTrak solution for custom beverage menus to its customer base that includes companies such as Southern Wine & Spirits, Republic National Distributing Company, Charmer Sunbelt Group and Young’s Market Company.

As a paperless, Web-based software tool, MenuTrak enables wine and spirits wholesalers to automate the configuration, approval and production of custom beverage menus and signage. It helps wholesalers make better business decisions, lower costs, reduce time to market, and increase supplier recovery.

“We have spent the last 14 years focused on automating the sales processes for wine, beer and spirit wholesalers and we believe we can take it a step further with our partnership with OnTrak,” said Dave Rea, President at Inventiv. “We know from our wholesalers that ordering menus and signage is very important, but it also is very difficult to manage. Combining our efforts with OnTrak enables us to leverage the knowledge we have gained for automating 16,000 sales reps across the industry.”

“We’re pleased to work with a fellow innovator such as Inventiv, as our technology solutions can work hand-in-hand to provide the most efficient and error-free processes for managing the ordering and production of custom beverage menus,” said Denis Clark, senior vice president at OnTrak. “By working alongside Inventiv, OnTrak greatly expands the reach for MenuTrak installations.”

About Inventiv

Inventiv, based in Memphis, TN, delivers cutting-edge technology and software tools to sales managers and their reps in the wholesale distribution industry, which facilitate faster and more effective decision making and bring about an increase in sales as well as an increase in efficiency throughout the organization. Inventiv continues to operate with a process of constantly improving its products by being in the field and working closely with owners, managers and end users to deliver features that save time and money, make managers and reps smarter, and operations more streamlined. Inventiv has software installed in 170 locations in 43 states. Visit

About OnTrak Software

OnTrak Software is a technology company that develops software solutions for wine and spirits suppliers and distributors as well as consumer goods companies. OnTrak’s software products help improve sales and business performance through the tracking, measurement and management of point-of-sale marketing campaigns and materials. Visit


©2012 OnTrak Software. All rights reserved. 

Press Contact:

Matthew Zintel

Zintel Public Relations, LLC


Over 100 Beverage-Alcohol Distributors Trust OnTrak solutions.

OnTrak is a Proud Member of:
Wine & Spirits Wholesales of AmericaNational Beer Wholesalers Association Path to Purchase Institute

Hundreds of Beverage-Alcohol Wholesalers Use OnTrak

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