OnTrak Software Announces Partnership with Menu Designs

Orlando, Florida — WSWA Annual Convention & Exposition — April 24, 2013 — OnTrak Software, the only provider of Web-based software to help wine and spirits wholesalers and suppliers track, measure and manage all of their point-of-sale (POS) marketing communications materials such as menus, samples and signs, today announced a partnership with Menu Designs, a leading provider of wine list and menu covers and other POS products.

Under the agreement, Menu Designs customers have the option of implementing OnTrak’s software to increase speed to market and consistently manage co-op reimbursements when using Menu Designs products. A referral by Menu Designs provides special benefits and pricing on an installation of any OnTrak solution.

As a paperless, Web-based software tool, OnTrak’s MenuTrak solution enables wine and spirits wholesalers to automate the order workflow, including configuration, approval and production of custom beverage menus and printed signs. MenuTrak also helps eliminate errors and reproofs and reduces time-to-market while also tracking and managing costs and improving supplier bill-back recovery.

Both companies are highlighting their new partnership April 28-30 during the Wine & Spirits Wholesalers of America (WSWA) 70^th Annual Convention & Exposition, and will be presenting their solutions in The Boardroom lower level suite at The Ritz Carlton Grande Lakes in Orlando.

“Throughout our 30 plus years of serving the wine and spirits industry, we’ve gained first-hand experience with how important order management and bill back recovery procedures are for our beverage distributor customers,” said David Dobbs, CEO at Menu Designs. “OnTrak is the only system we have seen which gives the customer such complete control over their wine and drink list POS marketing process — reducing time-to-market, increasing market share, and improving recovery billing.

“We’re pleased to work with an industry-leading menu cover and wine list manufacturer such as Menu Designs,” said Denis Clark, executive vice president at OnTrak. “Our technology works hand-in-hand to provide the most efficient and error-free processes for managing the ordering and production of custom beverage menus. By working alongside Menu Designs, OnTrak adds significant value and cost savings.”

About Menu Designs

Menu Designs, a division of David Dobbs Enterprises, Inc., has been manufacturing and delivering high quality wine list and menu covers, and other presentation products to the beverage alcohol, restaurant and hospitality market for more than 30 years. Menu Designs offers the production and design of products to enhance the marketing and sales of food and beverage items. Based in St. Augustine, Florida, Menu Designs is privately held. Visit www.menudesigns.com

About OnTrak Software

OnTrak Software is a technology company that develops software solutions for the beverage distribution industry. OnTrak’s software products drive growth and value for beer, wine and spirits distributors and help them track, measure and manage their graphics and POS/marketing communication materials, including custom beverage menus, beverage samples, and custom and permanent point-of-sale signs. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com

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