One Blog |July 20, 2011 | POS Tracking Software

OnTrak Software Announces SignTrak Basic

Denis Clark

Streamlined version of custom point-of-sale software helps wholesale beverage distributors lower costs and increase market share

Cincinnati, Ohio — July 20, 2011 — OnTrak Software, the only provider of Web-based software to help wholesale beverage distributors track, measure and manage their point-of-sale (POS) marketing campaigns and materials, today announced general availability of their latest software - SignTrak Basic.

A sister product to OnTrak’s original SignTrak Custom POS Software, SignTrak Basic offers much of the same functionality of SignTrak at a reduced cost. SignTrak Basic streamlines and tracks the ordering, production and placement of POS signage and applies a standard methodology to the entire POS lifecycle — increasing accountability, accuracy and profitability.

SignTrak Basic customers benefit from:

Consistent Cost Management - Lower ordering and production costs through the elimination of errors and reworks

Automated Sign Shop Management - Decrease sign shop setup and administrative time, reducing production times from days to hours

Increased Success with POS Marketing Materials - Get POS materials to your customers days ahead of competition, and increase sales

“The value that SignTrak Basic offers is clear, as the product provides the same ordering and tracking capabilities as SignTrak and still offers a fixed set of reports that help any distributor track their POS marketing performance by customer, brand and sales representative,” said Denis Clark, executive vice president at OnTrak Software. “SignTrak Basic is a simple and affordable tool for beverage distributors that want to more effectively manage their sign shops and generate increased revenue through improved POS marketing.”

For more information on SignTrak Basic, visit or call 513.936.4037 to schedule a demonstration.

About OnTrak Software

OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors track, measure and manage their point-of-sale marketing campaigns and materials, including: custom and permanent signs and displays, beverage menus and beverage samples. OnTrak solutions improve the profitability of point-of-sale marketing, save time and money, increase supplier bill-back-recovery, and provide detailed reporting for quick analysis and return-on-investment. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit


©2011 OnTrak Software. All rights reserved. 

Press Contact:

Matthew Zintel

Zintel Public Relations, LLC


Over 100 Beverage-Alcohol Distributors Trust OnTrak solutions.

OnTrak is a Proud Member of:
Wine & Spirits Wholesales of AmericaNational Beer Wholesalers Association Path to Purchase Institute

Hundreds of Beverage-Alcohol Wholesalers Use OnTrak

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