One Blog |September 27, 2010 | Alcohol Beverage Distributors

OnTrak Software Nominated for Two InterBev Beverage Innovation Awards

Denis Clark

Cincinnati, Ohio — September 27, 2010 — OnTrak Software, the only provider of Web-based software to help alcohol beverage distributors manage, control and measure their 'at-retail’ marketing materials, today announced it was nominated for two InterBev Beverage Innovation Awards.  

The inaugural InterBev Beverage Innovation Awards recognize innovative products, programs and practices in the beverage industry. SignTrak® was nominated for Best Environmental Sustainability Initiative and Best New Bottling, Manufacturing or Distribution Innovation during an InterBev 2010 gala hosted by The American Beverage Association, International Bottled Water Association and FoodBev Media.

SignTrak is the only Web-based software solution used by beverage distributors to increase sales through the management, control and measurement of custom and permanent point-of-sale (POS) signs. The result: a paperless solution that replaces manual, handwritten orders for POS beverage signs and virtually eliminates wasteful sign errors and reworks. Additionally, SignTrak virtually eliminates ordering errors, dramatically reducing wasted beverage signage material and the associated costs such as repeated transport. If just one error is prevented each week for all sales representatives in the nation, it eliminates millions of wasted signs.

Managing the entire POS signage process, SignTrak handles the initial order, production, final display, business reporting and supplier bill-back recovery. It enables distributors to measure and manage both spending and market results. Some of the nation’s largest distributors have deployed SignTrak and reported back that the solution easily pays for itself.

“It speaks volumes for OnTrak Software to be nominated for InterBev Beverage Innovation Awards alongside some of the country’s largest beverage companies,” said Denis Clark, Executive Vice President at OnTrak Software. “It is a distinct honor to be the only software company recognized during the nation’s premier beverage trade show and convention. Combined with OnTrak’s unmatched ability to provide retailers and distributors the information they need to make the most effective beverage signage decisions, OnTrak’s environmental impact is like no other in the industry.”

The awards program attracted entries from companies large and small, and was open to products, campaigns and initiatives introduced or reintroduced to North American or Latin American markets no earlier than June 1, 2009. For more information on the InterBev Beverage Innovation Awards, visit

About OnTrak Software

OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors improve their sales through the management, control and measurement of Marketing at-Retail materials, including printed and permanent signs, beverage menus and beverage samples. With dramatically more efficient at-retail brand management, OnTrak customers grow their businesses, prosper in today’s competitive environment, and dominate their segment of the market. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit


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