One Blog |September 10, 2013 | POS Tracking Software

OnTrak Software to Highlight POS Marketing Solutions at NBWA 2013

Denis Clark

POS Marketing Software for Beer DistributorsPOS Marketing Software for Beer Distributors

Cincinnati, Ohio — September 10, 2013 — OnTrak Software, a technology company that develops marketing management solutions for beer distributors, today announced it will highlight its products September 29-October 2 during the National Beer Wholesalers of America (NBWA) 76th Annual Convention & Trade Show at Caesars Palace in Las Vegas, Nevada.

Located in Booth 1028, OnTrak will highlight three solutions that remain unmatched in the industry:

  • SignTrak — Manages the custom POS signage process, including ordering, production and placement; eliminates errors and reduces time-to-market; tracks POS costs and helps prove the cents per case allowance.

  • PermaTrak — Controls permanent POS inventory from receipt, to order, through picking and placement; tracks POS costs and retail value, and can assist with compliance with local regulations.

  • SampleTrak — Records and reports on beverage samplings, including what was sampled, where and to whom, with tasting comments; tracks sample inventory costs and recovers supplier bill-backs.

There are three reasons leading beer distributors choose OnTrak technology, as it arms them with the capability to:

  1. Track and Lower POS Costs — A single point-of-control for POS marketing management that dramatically reduces POS ordering and production expenses.

  2. Speed POS Time-to-Market — A POS workflow system to improve communications, eliminate errors and provide a strong competitive advantage.

  3. Increase Supplier Bill-backs — Integrated analysis and reporting tools that deliver accurate and timely information to improve accountability with suppliers.

“By deploying tools that track, measure, and manage POS ordering, production and placement, wholesalers can accurately measure the impact of their POS marketing,” said Denis Clark, executive vice president at OnTrak Software. “OnTrak’s management reporting tools can provide more actionable information to improve POS marketing ROI and dramatically increase chances of ongoing success. NBWA 2013 is the ideal venue for featuring the power of OnTrak’s POS marketing management tools.”

About OnTrak Software

OnTrak Software is a technology company that develops software solutions for the beverage distribution industry. OnTrak’s software products drive growth and value for beer, wine and spirits distributors and help them track, measure and manage their graphics and POS/marketing communication materials, including custom beverage menus, beverage samples, and custom and permanent point-of-sale signs. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit

To learn more about OnTrak, click the following button: 

For more information on the NBWA event, visit

Over 100 Beverage-Alcohol Distributors Trust OnTrak solutions.

OnTrak is a Proud Member of:
Wine & Spirits Wholesales of AmericaNational Beer Wholesalers Association Path to Purchase Institute

Hundreds of Beverage-Alcohol Wholesalers Use OnTrak

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