One Blog |March 13, 2014 | POS Tracking Software

OnTrak to Highlight POS Tracking Software at WSWA 2014

Denis Clark

Beverage Menu and Beverage Sampling Software for Wine and Spirits Distributors

Cincinnati, Ohio — March 5, 2014 — OnTrak Software, a technology company that develops marketing management solutions for beverage distributors, today announced it will highlight its products April 8 - April 10 during the Wine & Spirits Wholesalers of America (WSWA) 71th Annual Convention & Exhibition in The Imperial Boardroom lower level suite Caesar’s Palace, in Las Vegas.

OnTrak Software helps wine and spirits distributors Track, Measure and Manage their investments in Point-of-Sale marketing and promotional materials. Distributors know how important high-quality custom beverage menus, sampling events, and permanent POS are in driving wine and spirits sales. But there are challenges!

Wholesalers confirm the following as their top 3 challenges:

  1. Their POS Costs and Time-to-Market are out of control

  2. They lack information to make better, targeted POS decisions

  3. They want to improve supplier relationships in the area of bill-back recovery

OnTrak’s software solutions allow wholesalers to:

  • Track and Lower POS Costs- A single point-of-control for POS marketing management to dramatically reduce POS ordering and production expenses

  • Speed POS Time-to-Market- A POS workflow system to improve communications, decrease delivery times and provide a competitive advantage

  • Increase Supplier Bill-back Recovery - Integrated analysis and reporting tools to deliver accurate information and improve supplier relationships.

OnTrak's product portfolio includes: 

  • MenuTrak - Automates the configuration, approval and production of custom beverage menus and signs; tracks and manages costs and improves supplier bill-back recovery.

  • SampleTrak - Records and reports on beverage samplings, including what was sampled, where and to whom, with tasting comments; tracks sample inventory costs.

  • PermaTrak - Controls permanent POS inventory from receipt, to order, through picking and placement; tracks POS costs and retail value, and can assist with compliance.  

Special WSWA Pricing Incentive

At this year's WSWA 2014 Convention, OnTrak will be offering a special pricing incentive to WSWA Members. For more information on the promotion, or to request a demonstration go to:

About OnTrak Software

OnTrak Software is a technology company that develops software solutions for the beverage distribution industry. OnTrak’s software products drive growth and value for beer, wine and spirits distributors and help them track, measure and manage their point-of-sale marketing and promotional materials including custom beverage menus, beverage samples, and custom and permanent point-of-sale signs. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit

Over 100 Beverage-Alcohol Distributors Trust OnTrak solutions.

OnTrak is a Proud Member of:
Wine & Spirits Wholesales of AmericaNational Beer Wholesalers Association Path to Purchase Institute

Hundreds of Beverage-Alcohol Wholesalers Use OnTrak

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