Outsourcing Your Print Shop - Pros and Cons for Beverage Distributors

OnTrak Software Publishes White Paper Examining Alcohol Beverage Distributors’ Print Shop Operations

Cincinnati, Ohio — November 10, 2010 — OnTrak Software, the only provider of Web-based software to help alcohol beverage distributors manage, control and measure their 'at-retail’ marketing campaigns and materials, today published a white paper titled “It’s No Longer Just a Question of Outsourcing vs. In-Sourcing Your Print Shop: A Look into Alcohol Beverage Distributors’ Options.”

To download a complete copy of OnTrak’s white paper, visit:

www.ontraksoftware.com/outsourcing-your-print-shop

The criteria for an unbiased examination of whether a distributor should run their own print shop or outsource their printing operations to a third party are often lacking. Additionally, the ability of the distributor to monitor the success of either decision, and have available real-time information for making better Marketing at-Retail business decisions is seldom present.

Written by Denis Clark, Executive Vice President at OnTrak Software, the white paper examines both the advantages and disadvantages of outsourcing or in-sourcing a distributor’s print shop. The white paper also introduces new tools that dramatically increase business efficiency while also providing valuable information for the management, control and measurement of Marketing at-Retail initiatives.

“With billions of dollars being spent on promotional printing in the alcohol beverage industry, it only makes sense to take a moment and assess your printing process as well as its effectiveness,” Clark said. “This white paper not only introduces OnTrak’s money-saving solutions — it provides a foundational check list of issues that all distributors should consider when addressing the printing arm of their business. We believe this can serve as a helpful tool for any alcohol beverage distributor.”

About OnTrak Software

OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak’s solutions help beer, wine and spirits distributors improve their sales through the management, control and measurement of the Marketing at-Retail campaigns and materials including custom, temporary and permanent signs and displays, beverage menus and beverage samples. With dramatically more efficient at-retail brand management, OnTrak customers grow their businesses, prosper in today’s competitive environment, and dominate their segment of the market. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com

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©2010 OnTrak Software. All rights reserved.

Press Contact:

Matthew Zintel

Zintel Public Relations, LLC

matthew.zintel@zintelpr.com

317.848.8804