Beer Distributors - Ask Yourself These Questions
Point-of-Sale (POS) Marketing - Custom Printed Signs and Permanent Displays
- Are your POS operations — typically centered around your in-house graphics department and print shop — still run through a series of painstaking, slow and error prone manual methods?
- Are you able to instantly track POS workflows, costly reworks and speed to market?
- At the end of a marketing initiative are you able to determine how much you spent on POS, what brands you spent on and where your POS was placed (and for how long)?
- Are you able to correlate POS marketing campaigns with sales results to enable you to better understand what POS types, styles and messages generate the best ROI?
- Can you visually verify POS sign and display placements to satisfy suppliers’ requests for proof of compliance with their guidelines and to verify your POS placements in order to claim allowances?
- Are you able to take full advantage of your suppliers' marketing allowance and recovery programs by providing detailed reports pertaining to how much you spent, what you were promoting at retail and where, by customer, ethnicity or type of retailer and other data you spent it?
For more information on our solutions for POS Marketing click the following links:
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- Are you able to track and report on mandated draught line cleaning activities?
- Can you ensure compliance with draught line cleaning requirements at retail customer locations?
- Are you able to track both active and inactive taps in a customer establishment?
- Do you know which brands are on each customers tap position including your own as well as competitor brands?
- Can you accurately determine your tap handle market share to identify replacement opportunities for growth?
For more information on our solutions for Line Cleaning and Tap Handle Surveying click the following links:
If you’re like far too many beleaguered beer distributors of all sizes today, the answer to some or most of these question is, unfortunately, “No” or “Not as much as we need to.”