Keep Consumers On Tap With PermaTrak®
PermaTrak® is an inventory control and asset manangement tool for neons, tap handles, and other permanent POS. PermaTrak creates a real-time digital photo catalog of items available for order by the sales team; Provides 360-degree visibility to POS inventory; Ensures fair distribution of POS materials across acount base: and reports on POS placements, activities, and costs.
Permanent and semi-permanent Point-of-Sale (POS) marketing is the cornerstone of on-premise alcohol beverage sales. Things like coolers, flashy neon signs, and distinctive tap handles are great at catching the eyes of consumers and building brand recognition and loyalty—some might even go on to become collectibles.
Retailers love these items because, in addition to bolstering specific product sales, they can add ambience and flare to their locations that help to create atmosphere within their establishment.
For the beverage distributor, permanent POS comes with a unique set of challenges. Receiving, storing, allocating, delivering, and tracking these expensive assets can take time and manpower that is often in short supply. Luckily, there is a way to protect your POS investment.
The PermaTrak® Solution
PermaTrak® can help you manage and better utilize your permanent and semi-permanent POS assets.
By accurately tracking inventory and status, PermaTrak allows you to gauge sales performance at specific locations to better understand what works and where. With a better picture of how these items work within your business, you can create new sales plans or alter existing ones to optimize your ROI.
A Powerful Tool For Permanent POS
PermaTrak® is a paperless, Web-based software platform that enables alcohol beverage distributors to securely manage and control permanent and semi-permanent POS inventory.
- 24/7 access to digital photo catalog of all POS items available to sales team
- Approve sales reps’ POS requests to control costs
- Fairly allocate available POS items to sales teams or territories
- View on-hand POS inventory in warehouse
- View installed POS inventory in accounts
- Compare POS placed against product sales to measure ROI
- Easily run reports to see inventory, orders, activity and more
PermaTrak® provides a single point of control that allows you to know everything that’s going on with your permanent POS inventories, from receipt, to order, through picking and placement. The system tracks costs, maintenance and competitive activity; and can assist with compliance to local regulations.
The software is so powerful that it can accurately manage inventories of any size, across multiple locations, with assignment to rack and bin locations, as well as allocation to sales groups.
Because PermaTrak® runs totally online, you can access it wherever you have an Internet connection. Thanks to its straightforward design and interface, the training required to use it effectively is kept to a minimum so you can get to work right away.
PermaTrak® software allows you to secure increased profitability from your permanent and semi-permanent POS inventory to improve ROI and increase market share.
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